Men's Black Push-Up Brief with Logo Waistband - Urban Amsterdam

Amsterdam, in black and capital letters

Mister B was born in Amsterdam, the city of the leather bars of the Warmoesstraat, of the Pride Canal Parade and of a gay freedom that made its reputation. Giving its name to a brief is almost a signature: the Urban Amsterdam is the black basic of the URBAN line, the brand's sportswear collection.

The design is simple and effective: a well-cut black brief, a wide white waistband framed by grey stripes and stamped with black MISTER B lettering, like a sports jersey. At the back, the butt is dressed in an openwork mesh-effect fabric that lets the skin breathe. And at the front, a push-up pouch does all the work.

Its strong points

A real push-up effect. The inner pouch supports your cock and balls and lifts them up and forward. The shape is clean and flattering, even at rest.

A technical yet soft fabric. A blend of polyamide, cotton, elastane and polyester: soft like underwear, stretchy like sportswear. It follows your movements without creasing.

Ready to wear, no surprises. The brief is pre-washed and pre-shrunk, and Mister B gave it a durable high-quality elastic waistband. It keeps its fit wash after wash.

A back that breathes. The openwork fabric on the butt avoids the sauna effect: real comfort at the club as at the gym.

Lightweight. Barely 65 g packed: you forget it's there under your clothes.

Amsterdam black: what to wear it with

Black is the base of any fetish wardrobe. It goes with leather, latex, denim, combat trousers, and it slims the silhouette. With its contrasting white waistband, this brief also has a sportswear side that makes it easy to match.

• Under low-rise jeans: the MISTER B waistband peeking out works as a sign of recognition.
• At a leather party: with a harness and boots, black on black, the white waistband bringing just the right amount of contrast.
• Sportswear look: high football socks, sneakers, a tank top or a fitted T-shirt.
• For Pride or a weekend in Amsterdam: naturally, it's in its element.
• Every day: it's a real piece of underwear, comfortable from morning to night.

The sex appeal

At the front, the promise. The push-up puts your package forward, the black sculpts it. It's flattering, and it's meant to be.

At the back, the texture. The openwork fabric hugs your butt and gives it a grain that draws the hand. From behind, the white waistband underlines the curve of your back.

A brand that speaks to those in the know. The MISTER B name at the waist is a code: anyone who frequents the fetish scene recognises it at first glance.

Size, wear and care

• Take your usual size: it's pre-shrunk, so no need to size up to allow for washing.
• Position your assets well in the inner pouch to get the push-up effect.
• Wash at 30 °C, inside out, in a laundry bag to protect the openwork fabric and the white waistband.
• No bleach or fabric softener.
• Air-dry: the heat of a tumble dryer wears out the elastane.

Technical specifications

FAQ — Your questions, our answers

Q: Why Amsterdam?

A: Because it's Mister B's city: the brand was born there and has its shop there. The brief carries the name of its home town, one of the gay capitals of Europe.

Q: Is the back see-through?

A: It isn't see-through like a fine mesh: it's an openwork fabric, sport-mesh effect, which gives the butt some texture and lets it breathe.

Q: What's the difference from the Urban Castro brief?

A: Same sportswear spirit and same push-up pouch principle. The Amsterdam is black, with a white logo waistband, an openwork back and a lighter technical fabric; the Castro is in patterned stretch cotton, red or blue.

Q: Which size should I choose?

A: It's available in XL. Pre-shrunk, it keeps its size in the wash: simply take the size you usually wear in briefs.